Spritzgebäck cookies are a traditional German butter cookie, and Jennifer Schlese inherited her recipe from her beloved grandmother. After a head injury and subsequent neurological symptoms left her unable to continue her career as a youth care worker, Jen launched Cookies by Jen in 2017. “Never in a million years did I imagine that I would be selling cookies (for a living),” she says.
Jen started selling her cookies at schools and began participating in local community markets. Demand for these tasty, melt-in-your-mouth delights just kept growing. With the mentorship of Crossfield Market’s Cheryl Shea, whom Jen refers to as “my second mother,” she grew her business and obtained the necessary certifications to sell her cookies at larger markets. Today, she is a permanent vendor at The Crossfield Farmers’ Market and Bearspaw Sunday Farmers Market. Jen’s passion for her community is easy to see; she describes her fellow vendors as family, and says she loves hearing her customers’ stories. “People say that this cookie brings them back to their childhood,” she says.
Jennifer’s Spritzgebäck cookies come in a wide variety of flavours, from maple to chocolate to jam-filled. Jen says she’s always experimenting and spent over a year figuring out how to make the cookies taste the same gluten-free. Her favourites are the original buttery vanilla flavour and Belgian-chocolate dipped. She says, “The community has been unbelievable with their support, and I am so grateful and appreciative.”
Hot tip Jen’s cookies can be stored in the freezer for a late-night snack!
Cookies by Jen | Bearspaw Sunday Farmers Market, The Crossfield Farmers’ Market, and Tangled Tree Markets | 403.605.1513 | cookiesbyjenn.com | Instagram: @cookiesbyjen4u