What began as a humble endeavor selling bottled water in Edmonton to support hunger relief efforts has evolved to provide school meals globally while championing environmental sustainability through innovative packaging solutions.
With a focus on ethical eating and sustainability driving their innovative approach, millions of meals have been provided to children across the globe.
Earth Group
In 2004, Matt Moreau and Kori Chilibeck started the Earth Group selling bottled water on the streets of Edmonton to support charities battling world hunger. In 2011, Moreau and Chilibeck began supporting the United Nations World Food Programme to provide school meals to children around the world. Each year, they choose a new country to support, with the Philippines being the most recent. Given the increasing environmental impact of plastic bottles, in 2019 they started packing their Canadian spring water in lightweight, stackable, strong, recyclable and refillable aluminum bottles. The team recently added organic, fair-trade, Rainforest Alliance Certified Earth Coffee and Earth Tea made from Alberta-grown herbs to the lineup. For each case of water, box of tea or bag of coffee sold, Earth Group donates a week of meals. Under the UN program, girls can also bring meals home as an incentive for families to continue sending their daughters to school. To date, Earth Group has provided 4.7 million meals to kids around the world. Find them online or at locations like Italian Centre, Sunterra Market, Planet Organic, Safeway and Sobey’s. Additional products like sparkling flavoured waters and coffee pods are in development. Follow the website for updates.
Earth Group | $2.50 – $35.50 | earthgroup.org
